Scheels is an employee-owned sporting goods retailer founded in 1902 in Sabin, Minnesota. The company operates over 30 large-format stores across 15 states, primarily in the Midwest and Mountain West regions. Scheels stores are known for their massive size, often exceeding 200,000 square feet, and for featuring unique in-store attractions like Ferris wheels, aquariums, and shooting galleries.
The retailer online platform carries a comprehensive selection of sporting goods, outdoor gear, fitness equipment, hunting and fishing supplies, and athletic apparel and footwear. Scheels stocks products from major brands like Nike, The North Face, YETI, Browning, and Under Armour, alongside its own private-label offerings. The Scheels Visa loyalty program allows members to earn rewards on purchases. The company is particularly strong in categories like hunting, fishing, team sports, and winter sports.