Sierra, formerly known as Sierra Trading Post, is an off-price outdoor and active lifestyle retailer owned by TJX Companies, the parent company of TJ Maxx and Marshalls. Founded in 1986 in Cheyenne, Wyoming, Sierra specializes in offering name-brand outdoor gear, sporting goods, footwear, and apparel at discounted prices, typically 20-60% below regular retail.
The retailer online platform features a constantly rotating selection of deals on products from premium brands including The North Face, Patagonia, Merrell, Brooks, Salomon, and Arc teryx. Sierra inventory spans hiking and camping gear, running shoes, cycling apparel, ski and snowboard equipment, climbing gear, and fitness accessories. The company operates over 60 brick-and-mortar stores across the United States and is a popular destination for bargain-hunting outdoor enthusiasts who want quality gear without paying full price.