Soma has built a loyal following among women who prioritize comfort and fit in their intimates without sacrificing style. The Enbliss bra collection in particular delivers on its promise of wire-free comfort that still provides genuine support. The complimentary bra fitting service, available both in-store and online, is a meaningful differentiator that helps customers navigate what can be a frustrating shopping category. Fabric quality is consistently good, with a focus on soft, breathable materials that hold up through repeated washing. The loyalty program provides genuine value for repeat customers. However, size range could be more inclusive at the extremes, and pricing sits at the premium end compared to department store intimates brands. The 250+ boutiques provide a try-before-you-buy option that pure online competitors lack. Free shipping over $50 and Afterpay flexibility are welcome touches. Soma is best suited for women seeking comfortable, well-made everyday intimates from a brand that takes fit seriously.