Starter (formerly Starter Story) provides a white label website builder platform targeting SaaS companies, web hosting providers, and digital agencies that want to offer website building capabilities under their own brand. The platform focuses on enabling partners to embed a fully functional website builder within their existing products or sell it as a standalone branded service.
The Starter platform includes a visual drag-and-drop editor, responsive templates, custom domain management, SSL certificate provisioning, and hosting infrastructure. The white label implementation allows partners to customize the editor interface, template library, and all user-facing elements with their own branding. Partners can also restrict or expand available features based on their target market and pricing strategy.
Pricing is typically structured on a per-site or per-user basis with volume discounts for larger partners. The platform provides API endpoints for programmatic site creation, template management, and user provisioning, enabling deep integration with partner platforms.