StockX is an American online marketplace founded in 2015 by Josh Luber, Dan Gilbert, Greg Schwartz, and Chris Kaufman. Headquartered in Detroit, Michigan, StockX operates as a bid-ask marketplace for sneakers, apparel, electronics, collectibles, and accessories. The platform uses a stock market-style model where buyers place bids and sellers place asks, and transactions occur when a bid meets an ask.
All items sold on StockX are verified as authentic and in new, unworn condition by the company's authentication team before being shipped to buyers. StockX operates multiple authentication centers worldwide. The platform is particularly prominent in the sneaker resale market, hosting transactions for limited-edition and sought-after models from Nike, Jordan, adidas, New Balance, and others.
StockX charges buyers a processing fee and shipping fee, with prices varying by region. The platform displays real-time market data for each product, including price history, recent sale prices, number of sales, and volatility metrics. This transparency allows buyers and sellers to make informed pricing decisions similar to a financial exchange.
Beyond sneakers, StockX has expanded into streetwear, luxury handbags, watches, electronics, and trading cards. The platform has facilitated billions of dollars in gross merchandise value since its founding. StockX offers buyer protection through its authentication guarantee, and orders that fail authentication are returned to sellers. The company ships to over 200 countries and territories.