Strava is the leading social fitness platform for athletes, combining GPS tracking with a vibrant community of over 120 million users across 195 countries. Founded in 2009 by Mark Gainey and Michael Horvath, Strava records activities including running, cycling, swimming, hiking, and dozens of other sports using GPS data from smartphones and wearable devices. The app features detailed performance analytics including pace, distance, elevation, heart rate zones, and power data for cyclists. Strava's social features include a feed of friends' activities, kudos (likes), comments, clubs, and challenges. The signature Segments feature lets users compete for the fastest time on specific route sections, with leaderboards showing local and global rankings. Strava Summit (now Strava subscription) unlocks advanced features like route planning, personal heatmaps, training log, and beacon live location sharing. The platform integrates with over 400 compatible devices and apps.
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