Tatcha is a luxury skincare brand founded in 2009 by Vicky Tsai, inspired by the beauty rituals of Japanese geisha. The brand draws on centuries-old Japanese beauty wisdom and modern science to create its products, which are formulated with ingredients like Japanese rice bran, green tea, and algae. Tatcha was acquired by Unilever in 2019 and has become one of the most sought-after prestige skincare brands, known for its elegant packaging inspired by Japanese artistry and its commitment to clean, non-irritating formulations.
The Tatcha website offers its full range of cleansers, essences, serums, moisturizers, eye treatments, and lip products. The brand's hero products include The Dewy Skin Cream, which went viral on social media and developed a massive cult following, The Water Cream oil-free moisturizer, and The Rice Wash gentle cleanser. Tatcha maintains a Beautiful Faces, Beautiful Futures social impact program in partnership with Room to Read, funding girls' education with every purchase. The website features personalized skincare consultations and a generous sampling program.