The Business of Fashion (BoF) is a London-based media company covering the global fashion and luxury industries. It was founded in 2007 by Imran Amed, a former management consultant, initially as a personal blog analyzing the business side of fashion, and has grown into one of the industry's most influential professional publications.
BoF publishes daily news, analysis, and opinion on luxury conglomerates, fashion brands, retail, beauty, and the creative economy, with much of its in-depth content available through BoF Professional, a paid membership that includes case studies, market analyses, and briefings. Flagship products include The State of Fashion, an annual report produced with McKinsey & Company that is widely used for industry planning; the BoF 500, an index of the people shaping the global fashion industry; and the VOICES conference.
BoF Careers is the company's job platform, listing roles across luxury brands, fashion houses, retailers, and beauty companies worldwide, from design and merchandising to marketing and executive positions, and is one of the primary recruitment destinations for the luxury and fashion sector. The platform also publishes career advice and employer profiles.
The company is headquartered in London with team members across major fashion capitals. Its readership spans executives, founders, investors, and students across more than two hundred countries and territories.