Under Armour is an American sports equipment company founded in 1996 by Kevin Plank in Washington, D.C. The company is publicly traded on the NYSE and is headquartered in Baltimore, Maryland. Under Armour designs, develops, and sells performance apparel, footwear, and accessories. The brand reported revenue of approximately 5.7 billion USD in fiscal year 2024.
Under Armour's product range spans training, running, basketball, golf, outdoor, and lifestyle categories for men, women, and youth. The company is known for its moisture-wicking base layer technology, which was its founding product, as well as the UA HOVR cushioning system in footwear. Key apparel technologies include HeatGear for hot conditions, ColdGear for cold weather, and UA Storm for water-resistant performance.
Under Armour's online store offers free standard shipping on orders over 99 USD in the United States. The company accepts returns within 60 days of purchase for unworn items. Under Armour also operates factory outlet stores and a dedicated UA outlet website offering previous-season merchandise at reduced prices.
The UA Rewards loyalty program allows members to earn points on purchases, receive exclusive offers, get early access to product launches, and access the MapMyRun and MapMyFitness apps. Under Armour has brand partnerships with major athletes and teams, including Stephen Curry (through the Curry Brand sub-label), the University of Maryland, and various professional sports franchises worldwide.