Vizio Inc. is an American consumer electronics company founded in 2002 by William Wang, Laynie Newsome, and Ken Lowe in Irvine, California. Vizio disrupted the television market by offering large-screen, feature-rich TVs at significantly lower prices than established brands, quickly becoming one of the top-selling TV brands in the United States. The company's product lineup includes 4K UHD, OLED, and Quantum series televisions, as well as soundbars and the SmartCast smart TV platform. Vizio's SmartCast operating system provides built-in streaming apps, Chromecast support, and Apple AirPlay 2 compatibility. The company has been particularly successful in the soundbar market, consistently ranking among the top sellers in the US. In 2024, Walmart acquired Vizio for approximately $2.3 billion, primarily for its advertising platform, Vizio's Platform+ advertising business, which leverages data from millions of Vizio smart TVs. Vizio has built its brand on the promise of accessible technology, delivering smart TV features and picture quality that compete with premium brands at mainstream price points.
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