Voss is a premium bottled water brand originating from Norway, launched in 1998 by Norwegian entrepreneurs Ole Christian Sandberg and Christopher Harlem. The water is sourced from an artesian well in the pristine wilderness of Iveland in southern Norway, where it is naturally filtered and shielded from pollutants by layers of rock and sand, resulting in one of the lowest levels of total dissolved solids (TDS) of any bottled water brand. Voss became instantly recognizable through its distinctive cylindrical glass bottle designed by Neil Kraft, former creative director at Calvin Klein, which has become an icon of premium water branding and is frequently seen at luxury hotels, celebrity events, and high-end restaurants worldwide. The brand was acquired by Reignwood Group, a major Chinese-Thai beverage conglomerate, in 2015. Voss is now available in over 50 countries and offers a range of products including still water, sparkling water, and flavored sparkling water in varieties such as Tangerine Lemongrass, Lime Mint, and Lemon Cucumber. The brand has expanded beyond its iconic glass bottle to include PET plastic and aluminum packaging options. Voss has built its identity around purity, design, and environmental responsibility, implementing programs to support clean water access in sub-Saharan Africa through the Voss Foundation. The brand continues to be a fixture of luxury hospitality and the premium water segment, valued for its clean taste and sophisticated presentation.
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