Who Gives A Crap is an Australian social enterprise and sustainable toilet paper company co-founded in 2012 by Simon Griffiths, Jehan Ratnatunga, and Danny Alexander. The company launched with a crowd-funding campaign during which Griffiths sat on a toilet in a warehouse until the funding goal was reached, generating significant media attention. Who Gives A Crap produces toilet paper, paper towels, tissues, and napkins made from 100% recycled paper or 100% bamboo, using no inks, dyes, or fragrances. The company donates 50% of its profits to help build toilets and improve sanitation in the developing world, partnering with organizations like WaterAid, Shining Hope for Communities, and Simoshi. Since its founding, Who Gives A Crap has donated millions of dollars to sanitation projects across Africa, Asia, and the Pacific. The brand ships its products directly to customers via its website, offering subscription options and bulk packs wrapped in colorful, recyclable paper instead of plastic. Who Gives A Crap has become a certified B Corporation and has expanded from its Australian base to serve customers in the United States, United Kingdom, Europe, and other markets. The brand has developed a devoted customer base drawn to its combination of quality products, environmental sustainability, and social impact. The company's playful branding and humor-infused marketing have helped it stand out in an otherwise mundane product category, proving that even everyday essentials can be a vehicle for positive change.
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