Wish is an online marketplace founded in 2010 by Peter Szulczewski and Danny Zhang in San Francisco, California. The platform connects consumers directly with manufacturers and sellers, primarily based in China, offering products at deeply discounted prices. Wish is publicly traded on the NASDAQ and has been downloaded over 500 million times, serving shoppers in over 60 countries.
Wish specializes in affordable products across categories including fashion, electronics, accessories, home goods, beauty, and gadgets. The platform uses an algorithm-driven browsing experience that personalizes product recommendations for each user. Wish offers Wish Express for faster shipping options and has introduced the Wish Standards program to improve product quality and seller accountability. Standard shipping is often free on many items, and delivery typically takes 2-4 weeks for standard orders. Returns are accepted within 30 days through the app or website.