Xbox is a video gaming brand created and owned by Microsoft, first entering the console market in 2001. The Xbox division produces gaming consoles, controllers, gaming accessories, and operates Xbox Game Pass, one of the most popular gaming subscription services with over 30 million subscribers.
The Xbox section of the Microsoft Store sells Xbox Series X and Series S consoles, Xbox Wireless Controllers in a wide variety of colors and special editions, Xbox Game Pass subscriptions (Console, PC, and Ultimate tiers), headsets, charging docks, and other official accessories. The Xbox Design Lab allows customers to create fully customized controllers with unique color combinations, engravings, and button configurations. Xbox Game Pass Ultimate includes access to hundreds of games across console and PC, cloud gaming for mobile devices, and day-one access to all Xbox first-party titles.