Yoplait is one of the world's largest yogurt brands, originating in 1965 when two French dairy cooperatives, Yola and Coplait, merged to form the brand in Boulogne-Billancourt, France. The Yoplait brand pioneered flavored yogurt and helped transform yogurt from a health food niche product into a mainstream snack and breakfast staple. The brand expanded internationally through franchise agreements, becoming available in over 50 countries worldwide. In 2011, General Mills acquired a controlling 51% stake in Yoplait from PAI Partners, later increasing its ownership, making Yoplait a key pillar of General Mills' global dairy portfolio alongside other dairy brands. In the United States, Yoplait is best known for its Original style yogurt in the distinctive cone-shaped container, Yoplait Light, Yoplait Whips!, Go-Gurt (yogurt in squeezable tubes, popular with children), and Oui by Yoplait, a French-style yogurt set in glass pots. The brand holds a significant share of the American yogurt market and competes across multiple segments from kids' yogurt to premium offerings. Yoplait sources its milk from dairy farms and has committed to responsible sourcing practices. The brand has adapted to changing consumer preferences by introducing options with reduced sugar, added protein, and plant-based alternatives. With its broad product range and strong distribution network, Yoplait remains one of the most widely consumed yogurt brands in North America and Europe.
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