Zoro is an online industrial supply retailer launched in 2011 as a subsidiary of W.W. Grainger, designed specifically to serve small and mid-sized businesses with an easy, consumer-like online shopping experience. The platform offers over 13 million products across tools, hardware, safety equipment, electrical supplies, plumbing, HVAC, janitorial supplies, and office products, all available without the need for a business account or minimum order requirements.
What distinguishes Zoro from its parent company and competitors is its no-frills, direct-to-consumer approach to industrial supplies. There are no salespeople, no branches, and no complicated account setup. Customers simply browse the website, add items to their cart, and check out like any standard e-commerce transaction. Zoro offers competitive pricing with frequent promotions and free shipping on orders over $50. The platform carries products from thousands of trusted brands including 3M, DeWalt, Milwaukee, Honeywell, and Rubbermaid.