Bluemercury is an American luxury beauty retailer and spa operator founded in 1999 by Marla Malcolm Beck and Barry Beck in Washington, D.C. The company was established as a neighborhood destination for prestige beauty products and professional spa services, combining retail with in-store facial and skincare treatment offerings. Bluemercury was acquired by Macy's, Inc. in 2015 and operates as a standalone brand within the Macy's portfolio.
The retailer carries a curated assortment of luxury skincare, makeup, haircare, fragrance, and body care brands. Bluemercury's product selection includes established prestige brands alongside niche and independent labels, with a particular emphasis on skincare and treatment-oriented products. The company also develops and sells its own proprietary beauty lines, including M-61 Skincare and Lune+Aster cosmetics. Many Bluemercury locations include in-store spas offering facials, peels, and other skincare treatments administered by licensed aestheticians, integrating retail product recommendations with professional services.
Bluemercury operates over 160 freestanding stores across the United States, primarily in upscale suburban neighborhoods and urban shopping districts, alongside its e-commerce platform. The stores are designed as approachable, service-oriented environments where staff provide personalized beauty consultations. Bluemercury differentiates itself from department store beauty counters through its intimate store format, emphasis on expert staff knowledge, and integration of spa services. The retailer's position within the Macy's organization provides supply chain and operational support while maintaining Bluemercury's distinct brand identity.