Bucherer is a Swiss luxury watch and jewelry retailer founded in 1888 by Carl Friedrich Bucherer, who opened his first specialty shop in Lucerne. The company grew over three generations of family ownership into one of Europe's largest retailers of fine timepieces, and in 2023 Rolex announced its acquisition of the group following the death of Jörg G. Bucherer, the founder's grandson.
Bucherer operates more than 100 points of sale across Europe and the United States, including flagship stores in Lucerne, Zurich, Geneva, Paris, London, and New York. Its Lucerne flagship on Schwanenplatz is among the largest watch and jewelry stores in the world. The company entered the US market in 2018 through the acquisition of Tourneau, the long-established American watch retailer, whose stores now trade under the Tourneau Bucherer name.
The retailer is an authorized dealer for leading Swiss watch brands including Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, and Omega, with assortments varying by location. Bucherer Certified Pre-Owned extends the offer to authenticated second-hand timepieces, and the company is part of the official Rolex Certified Pre-Owned program. Bucherer Fine Jewellery designs and sells its own jewelry collections alongside pieces from external houses.
Bucherer sells through its boutiques and an e-commerce platform covering selected markets. The company remains headquartered in Lucerne, Switzerland.