Cobra Golf is an American golf equipment company founded in 1973 by Thomas Crow, an Australian amateur champion golfer, and headquartered in Carlsbad, California. The company made its name with the Baffler utility wood in 1975, an early rescue-style club with rails on the sole that helped players hit from difficult lies, and later with the oversized King Cobra irons of the 1990s, which were among the first widely successful oversized game-improvement irons. Greg Norman was an early equity partner and long-time endorser of the brand. Cobra was acquired by Acushnet in 1996 and then purchased by Puma SE in 2010, after which the golf business was organized as Cobra Puma Golf, pairing Cobra equipment with Puma golf footwear and apparel. The brand is known for a somewhat younger, more irreverent positioning than its premium competitors, and its tour staff has included Rickie Fowler, Bryson DeChambeau, and Gary Woodland. Recent product lines include the Darkspeed and Aerojet drivers, King Tour irons, and 3D-printed putters developed under the King Supersport and 3DP programs, an area where Cobra was among the first major manufacturers to bring additive manufacturing to retail golf clubs.
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