FLOWERBX is a luxury flower delivery company founded in London in 2015 by Whitney Bromberg Hawkings, who previously spent 18 years as SVP of Communications for fashion designer Tom Ford. The company was built on a singular concept: delivering single-varietal bunches of premium-grade flowers sourced directly from Dutch auction houses, eliminating the middlemen and filler stems that dominate traditional floristry. This direct sourcing model means flowers ordered in the morning are cut by growers that afternoon, shipped overnight from Holland, and delivered the next day.
The company operates across the United Kingdom and the United States, serving both individual consumers and corporate clients. FLOWERBX's product range includes seasonal bouquets, subscription services, and large-scale event floristry for luxury brand activations, gala dinners, and private residences. The brand has earned Certified B Corp status, reflecting its commitment to environmental and social standards in its supply chain.
FLOWERBX has multiple retail locations in London and has built partnerships with luxury hotels and venues. The company's aesthetic is rooted in the fashion world, favoring clean, monochromatic bunches of garden roses, peonies, ranunculus, and other premium varieties over mixed bouquets with baby's breath and greenery filler. Whitney Bromberg Hawkings has been recognized by Walpole, the official sector body for British luxury, and the company has attracted investment from notable backers in the fashion and luxury industries.