Genesis is the luxury vehicle division of Hyundai Motor Company, launched as a standalone brand in November 2015 and headquartered in Seoul, South Korea. The name derives from the Hyundai Genesis sedan introduced in 2008, which established the company's credibility in the premium segment before the brand was spun off.
The Genesis lineup includes the G70, G80, and G90 sedans and the GV60, GV70, and GV80 SUVs, along with electrified versions of several models. Design has been led by former Bentley and Bugatti designers, and the brand's Athletic Elegance design language is characterized by the crest grille and quad-lamp lighting signature.
Genesis has earned consistent recognition in quality and dependability studies and has expanded from Korea and North America into Europe, China, and the Middle East. The G90 flagship sedan offers features such as multi-chamber air suspension, rear executive seating, and Bang & Olufsen audio, competing with the Mercedes-Benz S-Class and BMW 7 Series at a lower price point.
The brand sells through dedicated Genesis retail spaces and concierge-oriented services in several markets, including at-home test drives and service valet programs. Its electric models, including the GV60 and Electrified GV70 and G80, are part of Hyundai Motor Group's broader electrification strategy.