Hubble Contacts is a direct-to-consumer contact lens brand founded in 2016 by Jesse Horwitz and Ben Cogan and operated by Vision Path, Inc., based in New York City. Hubble launched with a single product and a simple pitch: daily disposable lenses sold by subscription and shipped to the customer's door at a lower price than established lens brands sold through traditional retail channels. The original Hubble daily lenses are made from methafilcon A hydrogel and manufactured by St. Shine Optical, a Taiwanese lens producer. The subscription model sends recurring deliveries of lenses matched to the customer's prescription, with introductory offers for first-time subscribers. The company has since broadened its lineup beyond the classic lens, adding Hydro by Hubble and SkyHy by Hubble, the latter a silicone hydrogel daily lens, giving customers a tiered choice of materials and price points. Hubble requires customers to provide a valid prescription and verifies it with the prescribing eye care provider, in line with US prescription verification rules. The brand was one of the most visible examples of the direct-to-consumer subscription wave of the late 2010s, raising venture funding and building its audience largely through social media advertising. Hubble competes on price and convenience against both established manufacturers and online lens retailers, targeting younger wearers who prefer managing recurring purchases online.
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