Keller Williams Realty is an American real estate franchise company founded in 1983 by Gary Keller and Joe Williams in Austin, Texas. Starting from a single office, the company grew into one of the largest real estate franchises in the world by agent count, with well over 150,000 affiliated agents operating across the United States, Canada, and dozens of other countries through its Keller Williams Worldwide division. The company is known for an agent-centric business model that includes profit sharing with the associates who help grow each market center, a wealth-building approach outlined in Gary Keller's bestselling book The Millionaire Real Estate Agent, and a strong internal training culture; its education programs have received industry recognition, and Keller founded the training organization now known as KW MAPS Coaching. Keller Williams operates through independently owned and operated market centers, with franchisees handling residential sales as the core business alongside luxury, commercial, and land divisions. In recent years the company has invested heavily in technology, building its Command platform for agents and a consumer home search experience at kw.com. Keller Williams is privately held and headquartered in Austin, Texas; in 2020 the company reorganized under the holding company KWx, and in 2025 the private equity firm Stone Point Capital acquired a significant stake in the business. The brand consistently ranks among the top US real estate franchises by agent count and closed sales volume.
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