Missoni is an Italian luxury fashion house founded in 1953 by Ottavio and Rosita Missoni in Gallarate, Italy. The company remains family-controlled, with subsequent generations of the Missoni family involved in the business. In 2023, the Italian investment fund FSI Mid-Market Growth Equity acquired a majority stake in the brand while the family retained a minority position.
Missoni is recognized globally for its multicolored knitted fabrics featuring zigzag, stripe, and wave patterns. The brand developed proprietary knitting techniques that produce complex, space-dyed patterns in lightweight fabrics, distinguishing its products from those of other fashion houses. These colorful, geometric knitwear designs have become synonymous with the Missoni name and are immediately identifiable in the fashion landscape.
The product range encompasses men's and women's ready-to-wear, knitwear, swimwear, accessories, fragrances, and a home furnishings line (Missoni Home). Knitwear remains the core of the brand's offering, with dresses, cardigans, tops, skirts, and trousers produced in the house's signature patterned knits. Missoni Home produces textiles, throws, towels, rugs, and furniture featuring the brand's characteristic patterns.
Missoni presents its collections during Milan Fashion Week. The brand operates boutiques in major cities worldwide and sells through its own e-commerce platform as well as select luxury retailers and department stores. The company's production is based in Italy, with its knitting operations centered in Sumirago, near Varese. Missoni's positioning emphasizes its Italian heritage, artisanal knitwear expertise, and the distinctive visual identity created by its founders.