Away is a modern American luggage and travel brand co-founded in 2015 by Steph Korey and Jen Rubio in New York City. The brand launched as a direct-to-consumer company, disrupting the traditional luggage industry by offering premium-quality suitcases at more accessible price points by cutting out middlemen. Away gained rapid popularity with its debut carry-on featuring a built-in battery for charging devices, thoughtful interior compression systems, and a durable polycarbonate hard shell. The brand quickly became a cultural phenomenon, earning the nickname 'the startup that made luggage cool' and attracting significant venture capital investment. Away has since expanded its product line to include a full range of luggage sizes, travel bags, backpacks, packing cubes, and accessories. The brand is known for its clean, minimalist design aesthetic and a wide range of color options. Away has grown from online-only roots to operate retail stores across the United States and has expanded internationally. The brand has also developed a strong community through its editorial platform, Here magazine, and social media presence. Away's success helped usher in a new era of direct-to-consumer travel brands that prioritize design, functionality, and customer experience.
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