Puma SE is a German multinational corporation founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. The company has a remarkable origin story: Rudolf and his brother Adolf (Adi) Dassler originally ran a shoe company together, Gebruder Dassler Schuhfabrik, before a bitter family feud led them to split in 1948, with Adi founding Adidas and Rudolf founding Puma. This sibling rivalry became one of the most famous business feuds in history and shaped the global sportswear industry. Puma designs and manufactures athletic and casual footwear, apparel, and accessories. The brand's leaping cat logo, introduced in 1967, is one of the most recognizable symbols in sports. Puma has a strong heritage in football (soccer), having famously been worn by Pele in the 1970 World Cup, and continues to sponsor top football clubs including Manchester City, AC Milan, and Borussia Dortmund, as well as national teams. Beyond football, Puma is prominent in motorsport through partnerships with Ferrari, Mercedes-AMG, BMW, and Red Bull Racing. The company has successfully bridged sports and fashion through collaborations with Rihanna (Fenty x Puma), Selena Gomez, and designer labels. Puma generated revenue of approximately 8.6 billion euros in 2023. The brand is majority-owned by French luxury group Kering's investment arm, Artemis. Puma continues to compete at the highest levels of global sportswear, combining performance technology with lifestyle appeal.
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