CleverTap is an all-in-one customer engagement and retention platform focused on growing customer lifetime value through omnichannel personalization, used by more than 2,000 brands, particularly consumer mobile apps.
Its AI layer, Clever.AI, spans three areas: predictive AI for churn and purchase prediction with intent-based segmentation, generative AI for content and campaign creation, and agentic AI for automated decisioning and campaign building. The platform ingests and analyzes customer data, segments audiences in real time, personalizes messages contextually, and orchestrates omnichannel journeys with built-in A/B testing and experimentation.
CleverTap reaches customers across mobile push, email, WhatsApp, SMS, RCS, in-app messages, and web messaging, with SDKs and APIs for developers. Typical users are e-commerce, subscription, fintech, and gaming companies running mobile-first retention programs.
Founded in Mumbai in 2013 and now headquartered in California, CleverTap offers an Essentials plan for smaller apps (priced by monthly active users, with a 30-day free trial), plus Advanced and Cutting Edge tiers priced through sales, with paid add-ons for channels such as WhatsApp and RCS.