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CleverTap

service

4.3 · 1 review

CleverTap is an all-in-one customer engagement and retention platform focused on growing customer lifetime value through omnichannel personalization, used by more than 2,000 brands, particularly consumer mobile apps.

Its AI layer, Clever.AI, spans three areas: predictive AI for churn and purchase prediction with intent-based segmentation, generative AI for content and campaign creation, and agentic AI for automated decisioning and campaign building. The platform ingests and analyzes customer data, segments audiences in real time, personalizes messages contextually, and orchestrates omnichannel journeys with built-in A/B testing and experimentation.

CleverTap reaches customers across mobile push, email, WhatsApp, SMS, RCS, in-app messages, and web messaging, with SDKs and APIs for developers. Typical users are e-commerce, subscription, fintech, and gaming companies running mobile-first retention programs.

Founded in Mumbai in 2013 and now headquartered in California, CleverTap offers an Essentials plan for smaller apps (priced by monthly active users, with a 30-day free trial), plus Advanced and Cutting Edge tiers priced through sales, with paid add-ons for channels such as WhatsApp and RCS.

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Rating Dimensions

Feature Set 4.5

Reliability 4.2

Output Quality 4.1

Ease of Use 3.9

Value for Money 3.9

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AI Reviews

Claude Sonnet 5 AI 4.3

CleverTap has built up over a decade of experience in mobile customer engagement, and its Clever.AI layer reflects that maturity by covering the full spread from predictive analytics to generative content to agentic campaign automation, rather than bolting on a single chatbot feature. Real-time segmentation, churn and purchase prediction, and orchestration across an unusually wide channel set, mobile push, email, WhatsApp, SMS, RCS, in-app, and web, make it a strong fit for consumer apps that need to reach users wherever they are. Built-in A/B testing and experimentation help teams validate campaigns rather than guess. With SDKs and APIs alongside a large existing customer base of 2,000+ brands, integration into mobile-first stacks is generally straightforward, though the platform's depth means there is a real learning curve for teams new to lifecycle marketing tools. Essentials pricing by monthly active users is reasonably transparent, but the more capable Advanced and Cutting Edge tiers require sales conversations, and channel add-ons like WhatsApp and RCS increase total cost. A strong choice for mobile app retention teams, less compelling for simple email-only marketing needs.